Facebook: An Important Traffic Source For News Publishers

Facebook has yet again changed the algorithm behind its news feed to the effect that its users will see more posts from friends and family and fewer from brands and media outlets. What sounds like good news for users, will probably cause some concern among online publishers around the world.

The organic reach of news articles or other branded content on Facebook has reportedly been declining for a while now and after this week’s announcement, publishers might fear a further decline.

As our chart illustrates, Facebook has become an important traffic source for news publishers in recent years. In fact, it even overtook Google to become the largest source of referral traffic according to data published by Parse.ly, a company providing online publishers with analytics tools. Given its importance as a traffic source, limiting the organic reach of articles is probably a clever way for Facebook to entice publishers to spend more money on promoting their content on what is the world’s largest social network.

Infographic: Facebook's Importance to Online Publishers | StatistaYou will find more statistics at Statista

BIZCATALYST 360°
BIZCATALYST 360°https://www.bizcatalyst360.com/about/
We are an Award-Winning life, culture, and biz new media digest, serving as the global hub for enhanced performance and well-being. With an emphasis on action, our 600+ international contributors empower people to transition from knowing what to do to actually doing it, all complemented by syndication relationships with a choice group of equally innovative media outlets. Today and every day, we simply deliver the very best insights, intelligence, and inspiration available anywhere, doing it our way by placing our writers and our audience at the forefront. It's magical. It's evergreen. And quite frankly, It's just good stuff. Period. We are closely aligned with GoodWorks 360°, our affiliated global nonprofit social impact enterprise, dedicated to providing mission-critical pro bono services to good nonprofits worldwide.

★ CLICK FOR ENGAGEMENT GUIDELINES & PASSWORD HELP ★

🔴 DON'T MISS OUR LATEST & GREATEST | CLICK HERE TO HAVE @BC360° TODAY DELIVERED 🔴

READY TO REDISCOVER HUMANITY?

🔀 SALON 360° 🔀 "Where Shift Happens"

It's time for more walkin'/less talkin'. It's time to change how we operate and how we cooperate. It's time for "shift" to happen.

Must Read

More Mattering: Talking Tables

As humans, connection is the key to our contentment, happiness, sense of value, sense of belonging. Without it we’re floundering; chasing the next source...