HR professionals – specifically Recruiting Professionals – continue to preach how winning the talent war is more about the perception of your company than the actual opportunities. I have always thought that your ideal candidate is really like your company’s ideal customer. When you are trying to woo a big account you pour resources into making that happen whether it’s happy hours, events or highly effective campaigns. Most companies have a highly engaged and tech savvy Marketing Department who are usually at the forefront of all the new messaging and social media trends.
Face it Recruiters: You Need Marketing
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