[su_dropcap style=”flat”]W[/su_dropcap]EB 2.0 IS A fast-paced and constantly changing landscape. It’s important to keep an ear to the ground for new content trends, but it can be difficult to know what approaches will stick and what approaches will cause your content to go unnoticed. It’s a sad fact that the 50% of content created goes unread. With this being the case, businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals.
In order for your content to stand out from all the background noise, it needs to be addictive. Addictive content pulls readers in over and over again and can generate plenty of backlinks, shares and organic traffic. Addictive content offers readers real value through actionable tips and advice and through entertainment and genuine human connection.
These tips are tried and true. They’re a compass for any business looking for direction.
Infographic made with Venngage
Thanks Paul!
Great insights here!