After a spate of strategic alliances in the online travel sector, the recent strategic marketing agreement featuring Expedia Inc. and Travelocity has given a new twist to the idea of value-creation. There are several aspects of this deal, which will see Travelocity’s North American websites will be powered by Expedia’s technology, customer services and supply, that are worth exploring.
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- Expedia makes deal with rival Travelocity (bizjournals.com)
