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Expedia Books a Painful Trip Down Google’s Search Results

Google (GOOG) frowns on websites trying to game its search results—and Expedia (EXPE) appears to have gotten that memo a bit late.

The online travel agency has seen its page rankings drop 25 percent for travel-related searches on Google in recent days, according to Searchmetrics, a search-engine research firm. Losing that much visibility in search rankings almost guarantees a drop in traffic of at least 20 percent to Expedia, says Marcus Tober, Searchmetrics’s founder and president.

via Expedia Books a Painful Trip Down Google’s Search Results – Businessweek.

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