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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Expectations vs. Intentions

The conversation on last week’s Friendship Bench was led by everyone’s friend, Phil Williams. As always, Phil brought his A Game and his soothing demeanor. He also brought a provocative question for us to contemplate as he sent us into breakout rooms:

What are your expectations for going into a relationship and how will you approach it intentionally?

I struggled a bit with what I take to be the juxtaposition of expectations against intentionality. Here’s why:

It’s at least arguable that expectations are externally directed. They may or may not be reasonable. They may derive from outcomes we desire or behaviors we presume should come from others. They may be rooted in our egos, our experiences, or cultural norms. They can tend to be narrowing, limiting, rigid, or stress-inducing. And they can lead to disappointment — or conflict — if they aren’t met.

Intentions, on the other hand, are likely to be internally directed, based on our values, purposes, and choices. Those choices can feel empowering, even liberating, based as they likely are on our own actions and objectives. They can often make us feel as if we have direction, creativity, and autonomy.

I struggled because I couldn’t help wondering: What if my intentions are the product of my expectations?

F’rinstance

You and I are introduced at a party. We exchange enough superficial pleasantries to determine whether we may be compatible enough to consider a friendship. I expect you to be politically conservative, to love heavy metal music, to eat only fast food, to drink heavily, and to be a professional couch spud. I enter into the relationship with the intention of sharing those things with you.

Once we get to know each other better, I discover you’re a political liberal, you love classical music, you eat only fresh, unprocessed foods you prepare yourself, you’re a teetotaler, and you’d much rather travel than stay at home.

If my intention isn’t to meet you on some middle ground of our creating, that’s going to be one short friendship. And if I expect you to meet me on that middle ground and you don’t intend to do any such thing, that doesn’t improve prospects for the friendship, either.

Another Thing

One other question occurred to me during the Bench conversation: Aside from things like distractedly falling into open manholes, accidently shooting ourselves, packing our parachutes wrongly, or flicking cigarettes into what we didn’t realize were munitions factories, what things do we NOT do intentionally?

I may be alone in this, but if I don’t have the intention of doing something, I generally don’t do it.

Maybe it’s because I’m Irish. 🤔

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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