Event Experience Strategy – Building Human Connections

Producing large events is thrilling. The biggest thrill for me, however, is not the event size, but the human connections that an event creates on any scale large or small. With social media, technology, demands at work and family demands taking up so much time, we crave personal face-to-face human interactions even more than ever. Events give us that opportunity to connect and bring people together, whether it’s an intimate dinner party or a gala with thousands of guests – events need to be designed to encourage and share human experiences, connect individuals and most of all be real in purpose and form.

Think back to an event where you had the time of your life, the conversations, the laughter, the connections with others…if you keep thinking, you may remember the host, the environment, and what made it such a great time.

Providing a platform for human connections builds engagement, builds community supporting a cause or brand, and lasts well beyond the experience by building memories and a sense of belonging (greater ROI). Think back to an event where you had the time of your life, the conversations, the laughter, the connections with others…if you keep thinking, you may remember the host, the environment, and what made it such a great time. In most cases, you would remember everything, because it was an amazing experience. That is a great event experience! Was it strategy or just good luck? Organizations can’t afford to count on good luck any longer. It’s relatively easy to create an event, invite people to attend and show them a nice time…but today that’s simply not enough.

Build Experiences to create Human Connections

Strategy is what you need to stand out from the crowd. Just like a great marketing strategy, an Event Experience Strategy (EES) is even more important when producing an event. It will create a buzz that will transcend any marketing plan. People will talk about the experience, become loyal to your event/brand and encourage their network to attend, because we want to share this amazing experience with others.

Today, our personal time constraints mean that we have to be strategic with our “spare time” and choose wisely how we want to spend that time. We want to find opportunities that will feed the craving for real human interactions and improving our own human experience. Event Experience Strategy is key to finding your next event success!

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Trace Kinghamhttp://eventdesign.expert/
TRACE is a seasoned event strategist with an expertise in helping nonprofit organizations improve event outcomes. Trace has over 25-years of experience developing the vision, strategies, and standards for organizations looking to improve their event experiences or looking to create something bold and new. Trace founded Kingham Signature Events in June 2014. In this short amount of time relocating to Tampa Bay, he has been producing events for many widely recognized local and global organizations, such as SYKES Enterprises, Inc., Heart Gallery of Tampa, Girls Scouts of West Central Florida and the National American Red Cross, just to name a few. Trace and his family relocated to Tampa Bay for his husband’s career move to Moffitt Cancer Center from Columbus, Ohio. Prior to forming his own firm in Ohio, Trace worked for Limited Brands as an Event Manager. He started his career in events with the Florida Caribbean Cruise Association Foundation in Miami, Florida before working as an Event Manager for Big Brothers Big Sisters of Central Ohio. Trace and his husband have two adopted sons and Trace currently sits on the board of the Heart Gallery of Pinellas and Pasco, which supports finding forever homes for at-risk youth in the foster care system.

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