Owning a business can be lonely. Good sounding boards can be difficult to find when most of your friends and family live in the W-2 world. Even business partners might not be able to provide the right perspective, either because of divided responsibilities or their agendas.
The answer is to have a good business mentor.
There are many definitions of mentoring, including the classic model of someone older and wiser, with more years of industry experience providing advice to an eager, young protege.