Entrepreneurs – Be the Inspiration!

Debbie Entreprenurial Spirit

[su_dropcap style=”flat”]R[/su_dropcap]ECENTLY, I WAS in the grocery store and the clerk asked the gentleman in the check out beside me how he was. His reply was “I’m not rich yet”. Instead of saying “wonderful thanks”, or “great, how about you”, this was the only thing he could muster.

Have you ever observed this type of useless conversation? We see it everywhere we go. People complaining about everything… the weather-too hot, too cold. People that pay to go south in the winter because it is too cold where they are, so they pay to go somewhere hot. The same people usually complain about it being too hot in the summer and sit in their air-conditioned houses. Then there are those that complain about the government, about work, co-workers, traffic, the price of gas, you name it, they will complain about it. They spread this negativity everywhere they go.

Think for a moment….do you want to be around these type of people? Most don’t. As a business owner, it’s important to make sure you are not getting caught up in this type of negative, useless conversation. You have an opportunity to inspire people, and give them more reason than just your product or service, to do business with you.

inspirationI know of another gentleman in my community. He works at a minimum wage job, but goes beyond the call of duty in his work. He greets everyone with a huge smile and a positive greeting. He does extra things for his clients that are not part of his job role. He brings you candies with your bill, which is not part of the service of this business, as no other employee does this. I can only think he purchases these himself, to give to his clients. He brightens everyone’s day, and I know for myself personally, I have gone out of my way to make a purchase at this establishment, because of this gentleman, even when it would have been more convenient to go to a business closer to me that provides the same product/service. He is making a positive difference to people, and the business he is employed by benefits. People go there because of him….not because of the product, because it is the exact same product you can buy anywhere.

As a matter of fact, I had recommended a different business to someone I know because it is close to their home. This individual did not want to go to that business because of various reasons. However, this wonderful employee I have described, has switched jobs and is now working at this other business. My contact stopped in there for convenience a few months ago, and now won’t go anywhere else because of this wonderful employee. That business who couldn’t gain my contacts business for various reasons, now has a very loyal new customer, because they have employed this gentleman. THAT is the power of positive energy and great employees. The original business I spoke about has no idea how valuable that gentleman was, and what a loss it will be to their business.

When you make people feel good, it builds up a sense of trust, credibility, and goodwill. They enjoy coming into contact with you, and will refer you to others. There is nothing like the power of positive referrals. It is free marketing! Not only does it make your clients feel good, you will feel great as a result. Lead by example as a business owner, and set the bar for your employees to follow in your footsteps. This type of positivity will always increase your business and create loyalty and referrals.

We have a choice to be negative or positive in how we deal with people in every interaction we have. When you make a conscious choice to live your life with a positive attitude, it will bring about positive results in all aspects of your life.


Debbie Ruston
Debbie Ruston
ENTREPRENEUR, International Trainer, Visionary Leader – Debbie has been a successful entrepreneur, since 1986 and believes in taking an active stand for true human potential. As the owner of The Success Educator, Debbie has spent her career helping individuals discover their limitations and overcome them and assists people globally in starting their own businesses. She also has a personal passion for education reform and providing youth the knowledge required to succeed in today's changed world.

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  1. Your article brings many things to mind that are true in life and I believe them to the point that I’ve internalized them. * Always be grateful. If you practice, it becomes a habit. * Someone told me you are the composite of the 5 people you hang around with. I can’t prove it, but I’ve seen evidence. * Each one, teach one. It’s how we keep growing. * You’ll never regret being kind. * Everyone brings light to a room. Some by coming in. Some by leaving. Always be the one who lights up the room by being in it.

  2. Thanks Jonathan, you made an important distinction….when we are deprived of the simple things, we begin to appreciate the things we take for granted. This is always a wake up call. I suggest we demand more, not less….demand more of ourselves to live in gratitude every day, to share our knowledge with others and to live into the potential we have all been given….

  3. Wonderful insights again Debbie…thoroughly enjoyed reading your “inspiration”. We often take too many things for granted and the appreciation of the very simple things that ‘make our day’ sadly diminishes…. i.e.. until we are deprived of these simple things. That is when we begin to appreciate the things we failed to appreciate earlier.
    “The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” Helen Keller
    “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” Steve Jobs
    I guess we all should learn to appreciate more and demand less…… there is much blessing in practicing this.

  4. Thank you Debbie. You’re absolutely right. People who talk that way (“I’m not rich yet”)… will never have money. Because they only want something they can’t have, but don’t want to follow the path to get it… Thank you Debbie.