The increasing overlap, and potentially inextricable intertwining of recruitment and marketing has been a central theme in the HR industry, the subject of a prodigal amount of product marketing, ‘thought leadership’ content and corporate copy.
The confluence of recruiting and marketing has, in fact, become a central focus in competing for top talent, with concepts like employer branding, SEO, segmented “talent networks” and e-mail campaigns moving from the margins of recruiting to the mainstream of how companies find, attract and engage candidates.
via Enterprise Search for Sourcing & Recruiting – Recruiting Daily : Recruiting Daily.
