An international hospitality practice, specializing in emerging markets offers creative opportunities, unique challenges, and financial rewards. The pursuit and execution of projects in emerging areas carries with it certain risks that should be weighed before making the commitment to expand into these markets.
The hospitality market has entered an interesting phase of its evolution, with personalization being a rising priority. Whether a luxury brand or a mid-market brand, each touch point of the guest experience is expected to offer some level of personalization.
via Emerging Markets and Trends: Where are the Next Frontiers?, by Shawn Basler.