Modern marketing is easier than ever with the many tools at your disposal. From social media to SEO, there are numerous ways we can take advantage of the tons of data available to us. However, it is more about knowing how to use this data effectively to boost engagement.
Don’t Neglect Print Media
A lot can be said for digital marketing, and it is extremely powerful. But that doesn’t mean you should neglect traditional methods. TV, radio, and print media are still effective ways to market to your audience with a respectable ROI. However, take the time to find a reputable online printer company that can get the job done. They aren’t all the same, and some just don’t have the quality you need. Printed materials must be vibrant, clear, and in expected formats.
Utilize SEO in Modern Marketing
One of the best tools used by modern marketing agencies today is SEO. SEO takes advantage of search engines to connect with the right audience. When done correctly, SEO has major benefits for a business. SEO can also be done very cheap or even free, and over 10% of marketers believe it yields better results than paid online ads. However, it mainly relies on quality content. For example, long-form content (over 3,000 words) is more likely to be shared.
Embrace Social Media
Can you really afford to ignore social media? Given the massive audience potential, it really isn’t a choice anymore! And the fact that using social media is free (for now) makes the case for embracing it even further. Of course, social media ads are an expense, but they yield excellent results because they are targeted at defined demographics. However, you can engage with your core audience through social media without spending a penny if that is what you want.
Engage with Your Social Audience
The key reason for using social media in the first place is engagement. Engagement helps boost sales by establishing trust and brand loyalty. Customers who feel like they are part of a brand and interact with it are likely to make purchases. So, how do you go about this?
- Set the goals you want to achieve and research ways of boosting engagement.
- Understand the platform you use, such as the best times to post content.
- Get to know the audience and how they interact by observing through comments.
- Carefully tailor content that is likely to be shared by your core demographics.
- Use interactive social media tools for engagement, such as polls.
It’s easy to interact online through social media. But a lot of effort must be made to really connect with an audience. Novel campaigns that resonate with your core demographics are excellent for boosting shares and going viral. Of course, this relies on a carefully executed plan.
Use Data to Your Advantage
We live in a data-driven age, and it is all around us. Data analytics through your website alone provides tons of insights into how your customers interact with your business. The most active times connecting search queries and locations are all easily accessible through Google Search Console. Further, modern companies also use data to personalize the shopping experience for customers. AI analyzes past user interactions to predict the items a customer might want.
Consider the Modern Marketing Type
What type of marketing are you interested in? It’s hard to answer, but it all depends on your customer base. Not all customers are private citizens, and you may sell products and services to other businesses. The main types today are B2C (business to consumer), SaaS (software as a service) and B2B (business to business). B2B is a massive growth area with a projected value of almost $50 billion by 2030. Understanding the type of sales is critical to marketing success.
Supplement SEO with PPC
So, you are using SEO. But is it enough? Some marketers believe you only need SEO, and it is budget-friendly. But what about boosting that traffic for leads and sales? Pay-per-click (PPC) campaigns are very effective and should be considered as part of an advertising and marketing budget. Google states that the average ROI from a PPC campaign is around 200%. That’s $2 for every $1 spent. Not too bad. Of course, this will vary based on many other factors.
Summary
Traditional media such as print, TV, and radio are still excellent methods of modern marketing. Digital marketing today should include social media and targeted advertising. Yet your business can also benefit from unpaid organic traffic SEO supplemented with paid PPC campaigns.
