In researching ReviewPro’s Climbing TripAdvisor’s Popularity Index webinar last month, I asked a range of hoteliers how they achieved—and maintain—top-10 rankings. Their testimonials underscore that despite the disruptive force social media has had on the hotel industry, traditional hospitality has never been more important. During the webinar, Brian Payea, TripAdvisor’s Head of Industry Relations, explained that while many factors go into the Popularity Index algorithm, the key areas to focus on are review quality, recency and volume, calling them “hugely important.”
via Eight Key Strategies for Climbing TripAdvisor Rankings. – Thursday, 5th September 2013 at 4Hoteliers.
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