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Effectively Target Hotel Customer Segments with Google Display Network Remarketing

Case studies from the trenches: One of the most pervasive challenges hoteliers face is how to effectively speak to and engage with their various customer segments online. Couples, families, business travelers, and event planners all require customized messaging on the site and in advertising campaigns to address their individual needs.

via Effectively Target Hotel Customer Segments with Google Display Network Remarketing – Monday, 26th August 2013 at 4Hoteliers.

 

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