All the websites that you see at the top of the search results are there as a result of hard work. With a lot of myths going around regarding what SEO is and what it is not, you might have a hard time distinguishing what is real from what is not. It is, however, essential that you understand that SEO is not magic and does not work by chance. You need to devote a significant amount of effort for it to work for you.
When you talk about work, with SEO it means employing the best strategies to drive impressive traffic to your site. The following is a list of strategies that will make you win in the SEO world.
- Optimizing your page loading speed
The reason why your page ranking is not as good is that it takes them more than four seconds to load. While a slow loading speed might not appear to be a serious issue, it could severely hurt your SEO. Why? It is mostly responsible for high bounce rates and low dwell time. As you may well be aware. A high bounce rate is an indication that a site is unable to provide the users with value and a good experience while on the site.
The reverse is also true. For that reason, the search engines may be reluctant to give you a high rank despite having quality content. For the other strategies to work, you need first to improve the loading speed of your website.
- Keyword research
If you want to rank for keywords and drive more traffic to your site, keyword research should be a routine. Many webmasters tend to ignore this not knowing how much they are missing out on. Through keyword research, you can identify the types of keywords that will drive quality traffic to your site. More so, you will be in touch with new keywords and do away with the outdated ones.
- Creating high-quality content
High-quality content is content that is up to date and relevant to your brand. If you have high-quality content, you will not have a hard time having visitors come back and even share your content. More traffic will give you a high rank in the search engine results pages. What you need to do is replace your old content or update it, especially if they had been responsible for good traffic. Also, ensure that your content is original and helpful to the audience.
- Improve your site architecture
This is an on-site SEO strategy that will help you retain your audience and make them spend more time on your website. Note that high dwell time is a good indicator and the search engines will rank your site for that. You can make your site user-friendly by using internal links to help both the bots and visitors to easily navigate and find pages in your site.
Excellent user experience will always boost your SEO.
- Use images
If you are not using visuals, then you are missing the point. Pictures and videos create better engagement than plain text does. More so, images are easier to share which makes them an effecting tool in driving more traffic to your site.
- Track and analyze your site’s performance
For you to be able to boost your SEO ranking, you need to be aware of the performance of your site in the first place. Tracking your site’s performance will help you in identifying the areas that need improvement. With such information, you will be able to come up with better strategies that will boost your SEO ranking.
- Guest posting
Have you ever thought of writing for an authority site? Well, even though the remuneration might not be monetary, it is an effective way of boosting your website’s traffic and creating brand awareness. Posting for an authority brand will help you earn the trust of your audience and loyalty. More people will be visiting your website and you will in turn rank for that. However, you need to note that you have to guest post for a site or a brand that is relevant to your niche for this to be effective.
If you have not put the strategies above to the test, you need to do so today. For more information, visit https://serpbook.com/blog/keyword-ranking-tracker/. Are you looking for a SEO Powersuite discount coupon? Visit Woblogger to get SEO Powersuite with a crazy discount.