When you check your website analytics each month, you will ideally see positive increases in traffic coming from all sources. If you often find that your traffic drops out throughout the month or you aren’t getting much organic traffic at all, you will want to make some changes to reverse this.
Boosting organic traffic doesn’t have to be difficult, you just need to know what you are doing. To help you with this, we have put together some of our tips below.
Check Your Competitors
First things first, you need to know what your competitors are doing and how good their organic traffic is. You won’t be able to check the backend of their Google Analytics, but you certainly can find out more about their best-performing pages. There are lots of tools that can provide you with this information, some are even free to use. Once you know which of their pages perform the best, you can figure out what they are doing better than you.
Keyword Gap Analysis
When creating new content, you should never do so blindly. You might think that you know which keywords you need to target but these might not be as accurate as you think. For this reason, you need to look into tools that offer keyword gap analysis. This way, you can learn about which keywords your competitors are ranking for and you can try to target these in any new content. The more you do this, the more you can increase your organic traffic over time.
Invest in Link Building
Have you ever considered investing in link building services? This is one of the best known strategies for building organic traffic and many of the big brands use it every single month. Link building is one of the more expensive SEO strategies, but the return makes it worth the investment. If you click here, you will find out more about link building and how it can improve your domain authority and drive traffic at the same time. Outreach is the trickiest part, but a professional company can help with this.
Boost Page 2 Links
Finally, you should take a closer look at any pages that you have appearing on the second page of Google searches. If you have some, you could benefit from adding some internal links to these pages. This can give them that boost that they need to push through to the first page and start driving your organic traffic. This is really easy to do and is something you should consider.
Get Started Today
If you want to increase your organic traffic, you need to be willing to put in the work. Creating quality backlinks and internal links can be really effective. Make sure to try out some of the ideas that we have given you and you should be able to boost your organic traffic just in time for 2021.