Effective communication with your potential clients through social media is a simple matter of common sense. Yet many bombard their new followers with offers and sales pitches that totally turn them off before you can even capture their interest, or their business.
How do you interact with people you connect with on social media sites?
Send them an offer?
Ask them to do something?
Promote something to them?
It’s vital to keep in mind, they don’t know you yet. Imagine you are a restaurant owner, and someone you don’t know comes into your establishment. As soon as they sit down you give them a plate of food. You don’t know what they like, you don’t even know if they are hungry, but you put this big plate of food in front of them and expect them to eat it within minutes of them sitting down. How ridiculous would this be? Do they have food allergies, did they simply come in for a drink, are they waiting for someone to join them? There are many variables, and without greeting them and starting a conversation, you have no idea what they are there for and what they want. Yet you attempt to force that plate of food.
This concept happens all the time when people connect on social media. So called professionals think it is ok to have a “pre-made” message that automatically goes out to new contacts with the “plate of food” offer. Everyone gets this pre-made message and very few actually take the time to send a personalized message. It is so obvious to the recipient, yet the sender seems to be oblivious to the ineffectiveness of it.
Stop promoting things to them right out of the gate. Take the time to interact, get to know them, perhaps set up a phone call to explore each others background. Remember, people want to buy, but they don’t want to be sold….and they certainly don’t want to be sold the moment you have connected with them, without any prior conversation.
Stop asking them to do something – What can YOU do for them is the mindset you should be coming from. “Check out my ebook, read this, review that…” The list goes on and on. STOP promoting before you even build a relationship with them! You will get much further by sending a message expressing your pleasure in connecting, and let them know you are happy to assist them going forward. You may ask if there was any particular reason they wanted to connect if they have sent you the contact request. This will often open up a great conversation.
Don’t send them an offer as your first point of contact – This cheapens your offer. If you have something of value, you don’t need to give it away at the first point of contact. You may offer a discount or something of value once you are establishing potential business together, however, making an offer in your first conversation makes you look desperate.
Don’t refer to yourself as an expert or guru. This is ego speaking. You can bring value to people without feeding your own ego. The proof of your value is not in a title you give yourself, it is in the service you provide.
The best thing you can do is keep it simple. Send them a personalized message with a warm greeting. People want to do business with people they like. Give them the space to ask you questions so you can actually know how you can best serve them.
Use their name and not a canned bulk message that goes out to everyone. You will stand out by taking 30 seconds to put a personalized message together. There is no competition at the top….because so few are willing to take an extra few seconds to do these simple things. Automation is great and has it’s place, however, is not appropriate in making contact with people. Imagine someone comes to your door, and a robot answers to great your friends and offers something they haven’t requested. Be a person, don’t be a “robot”.