As technology continues to grow, better marketing and campaign models are developed. One such model is SMS marketing. While previous SMS marketing techniques were tedious, today’s SMS API allows easy, quicker, and safer sending of messages to customers. This technique continues to grow as developers find better ways and easier methodologies. Let’s examine how SMS APIs make marketing campaigns easy.
Why Is SMS Marketing Growing?
Life today is so busy, making it challenging to reach out to people easily. The only way people can lend you their time is when you make your outreach urgent. People are always with their mobile phones. This means a customer will likely see a mobile message (SMS) and read it.
- Send SMS marketing campaigns to target potential and lurking customers
- Send notifications, reminders, or alerts to customers
- Send sales promotions, coupons, virtual gifts, or discounts vouchers to leverage the high opening rates
- Password confirmations (such as in 2FA/MFA) to mitigate customer cybersecurity issues
- Facilitate order tracking and processing
- Product verifications
- Customer support
- Conduct surveys to collect and act on customer feedback
In a world with 7.9 billion people, five billion have mobile phones, meaning that SMS marketing can help businesses reach many more people than any other form of marketing and engagement. Using SMS also allows businesses to create and send concise, timely messages to customers with little effort.
What is an SMS API?
By definition, an SMS API is software that allows code integration to enable sending bulk, customized or personalized SMS messages. Some APIs allow sending of MMS messages like pictures and GIFs. Depending on your user needs and preference, an SMS API can offer different programming languages like PHP, HTTP, Java, etc. Once you obtain and set up an SMS API’s functionality, you can use it to:
- Send SMS in different formats (and receive)
- Review messages’ status in real-time (read rates)
Benefits of Using Quality SMS APIs for Business
Using SMS API gives a business an upper hand to boost customer retention through SMS marketing in the following ways:
SMS efficiency with automation
Automating sending and receiving SMS messages improves SMS campaign efficiency and reduces manual management. This lowers the time and costs associated with the campaign.
Global SMS coverage
With SMS API, you can connect your app or website to provide secure and reliable global messaging. This also allows you to gain from operator networks and direct carrier connections to deliver millions of SMSs worldwide.
Higher brand visibility and easy SMS tracking
An API allows and facilitates SMS tracking using delivery receipts. This way, you know when the app delivers the message and what time the targeted audience opens the message. You can also know targeted message responses (for transactional messaging apps) corresponding to messages.
Secure, faster, and reliable SMS delivery
Message delivery when using SMS API is almost instantaneous. You can send hundreds of SMS messages to your target audience globally within seconds. The API provider also gives you the security of the messages sent to avoid customer targeting.
Effortless integration with business systems
When choosing an SMS API, find one that works across your business platforms and applications. This will allow you to manage SMS campaigns from one interface to get a unified and cohesive view of your communications.
SMS marketing is an effective way to carry out marketing campaigns or notify users of various cases like order updates, transactions, and login or password changes. Coupled with a quality SMS API, your text messaging can be fast, reliable, and efficient. This will improve your overall brand visibility.