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Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

BIZCATALYST 360°
BY BIZCATALYST 360°

For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (‘Our weekend rate starts from $199’) or a less than credible rate range (‘Our Holiday Rates are $199-$399’);

You can see the same ‘Rate range’ and ‘Rate from’ approach in the print ad from 1908 as well as in today’s Google AdWords.

Unfortunately, in this fast, interconnected and multi-device world we live in, travel consumers no longer buy into promotions featuring less-than-truthful lead rates or rate ranges.

via Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs. – Thursday, 5th June 2014 at 4Hoteliers.

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WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

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