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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Dreaming Wide Awake

Ya know what I was thinking about today? Nothing.

I put in a full day of work, but I gave my mind the day off. That’s right. I was on something like cerebral autopilot. I had things to do, but they were routine enough and I knew them well enough that they didn’t require creative thought. So, I drifted, dreaming wide awake. It’s my version of creative tension.

The term, creative tension, was coined by Peter Senge in his 1990 book, The Fifth Discipline: The Art and Practice of the Learning Organization. He thought competing ideas in teams and organizations created tension, which he took to be energy that could be applied to resolving uncertainty. But Pete had it wrong and probably should have gotten out more. If he’d worked in any organizations of, say, 10 people or more, he’d have known the only tense uncertainty in such organizations is whether bureaucratic politics would cause those with competing ideas to find themselves on the outside looking in.

My version of creative tension is the energy that exists in the space between what I have to do and what I want to do. But if the tasks I have to do are mundane, repetitive, and practiced enough, I can do both.

Bear With Me

For example, if I have to double-check my bookkeeper’s math on the payroll, state and federal income, sales and use, and corporate taxes I’m required to pay, I can copy and paste the numbers from my bookkeeper into a column in a spreadsheet, highlight the numbers in that column, and use the auto-sum function to tally the total. Simultaneously, I can be thinking about the ad campaign I have to create for one of my clients, after which my bookkeeper will invoice the client, thus generating the payroll, state and federal income, sales and use, and corporate taxes I’m required to pay.

That, of course, creates a whole other kind of tension between having to pay all those taxes — as well as the taxes I have to pay for the property I own for which I had to pay sales tax as part of the process of owning that property — and the reality of eking out a living. The only creative element in that tension is the way in which the government continues to create ways to take the money we’ve earned, including the money we’ve spent on that which we’ve already been taxed. Under those circumstances, then, I suppose dreaming wide awake could be considered a form of escapism, if not survival.

On Second Thought …

Well, okay. Maybe I wasn’t thinking about nothing today. But I was dreaming. Because if you don’t have dreams, all you have is nightmares.

Are you awake?

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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