Hotels owners worldwide are frustrated by the huge bite online booking sites like Trip Advisor and Booking.com are taking out of their profits. Only 65% of bookings are now made directly on a hotel or hotel chain’s website and for many small hotels the number is probably even worse, so you can’t afford to snub these sites. At the same time, you want to encourage as many people as possible to book directly with you, so you don’t have to pay those nasty commissions. One way to do that is to make sure you’ve got a great website.1) Sadly, too many hotels are still making basic mistakes on their websites that are undermining their chances of getting customers to book with them directly. Here are some of the main ones:
via Don’t Make These 10 Common Mistakes on Your Hotel Website, by Tema Frank.
