It’s always a fantastic day when you can finally launch your business. And you can’t wait to open the doors to your brand new store. But that’s the easy part. Getting people in and actually making a purchase can be a lot more difficult. After all, there might be a million other shops down the street selling similar items to you. And if shoppers haven’t heard of your store before, they are likely to walk past and go elsewhere. Therefore, to ensure they don’t walk past your store, here are some great ways to get people through the door.
PexelsEntice them through the door
You and your team might feel helpless while you have to stand inside the shop. After all, if no one is coming in, you can’t attempt to make a sale. Therefore, one of you should go and stand outside the store to entice them in. It might be just speaking to passers-by and encouraging them to take a look inside the store. Or you might even want to get a team member to hand out leaflets about your store. That way, even if they don’t come in this time, they might visit next time. And you could even entice them in by offering a discount to people who come inside!
Ensure your shop looks fantastic
When people are walking past your store, they will have a peek inside. And it needs to give them a good impression if you want them to come in and make a sale. Therefore, you need to ensure the shop looks fantastic to entice people to have a look around. You might want to work alongside a merchandiser who can give you tips on how to make the store look fantastic. They will help you to choose items to put in the windows to draw custom to your store. Also, you need to make sure it’s easy to walk around and find everything. After all, they are bound to turn around and walk out if they can’t find exactly what they need. You might want to go for cool additions like a tv menu board as this can showcase exactly what you are selling. Therefore, they can see everything that you have to offer, and it can entice them to make a purchase! And you can update this all the time to show off your new products.
Have a launch day to open the store
You also need to consider having a launch day to open your store. After all, people are more likely to come in and see what you offer if they know it’s a brand-new store. And if you have a celebrity open your store, it can entice people to come in. As we said before, it can boost your street cred if they think they buy items from your company! And if you are offering some form of entertainment, you can always let the local press know. That way, they might write about it, and it will ensure you draw more custom to your new store!
And make sure you advertise your business online, so people know about the new store. They will share the information with their friends on social media, and you will have more footfall once you open!
