Don’t Let Complexity Kill Your Sales Model

For decades, scale economies ran like clockwork in the world of sales. Companies in business-to-business (B2B) markets consistently grew their revenues faster than their sales and marketing expenses. But over the past decade or so, that trend has stalled and in some cases reversed

via Don’t Let Complexity Kill Your Sales Model – Forbes.

Getting the Message: How Sales and Marketing Can Get on the Same Page (totango.com)
Is Your Content Killing B2B Sales? How Much Is Too Much? (business2community.com)

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Don’t Let Complexity Kill Your Sales Model

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