Knowing what to say and how to say it is hard, especially in critical times like these when everyone has a magnifying glass on your every word. So many businesses have been stopped in their tracks, afraid to post and concerned about what to say out of fear of backlash.
Even in these trying times, don’t be afraid to share what you have worked hard to build, what your brand stands for, your mission, and your commitment to your community.
Check-in with yourself. Allow yourself to get in touch with how you’re feeling.
Don’t “should” on yourself. There’s no right way to get through this time of uncertainty and the social unrest of our nation.
Let go of the pressure of other people’s expectations. There are so many messages out there what you should be doing, what you could be doing.
Remove the word “should” from your vocabulary. It is not your friend. Uncertain times mean navigating changes in your life that you can’t control. Listen, learn, show up and do the work.
Nothing changes unless something changes.
One last thing . . . make that two.
- It’s important to remember we are not alone in our feelings of uncertainty.
- It’s important to not lose sight of your unique gifts and what your business has to offer to others. Start with remembering why you started in the first place. This is one thought which will make your will stronger and help you persevere better.
I have come to the conclusion that if I would like the world to operate on a higher ethical code – I must do so by staying true to the mission of who I am and why I started and built my business.
I can lose my focus and work may get a bit messy while I sort things out, but I will continue to spread ripples of positivity, self-love, acceptance, motivation, kindness, laughter, generosity, and grace even when it’s hard.
Especially when it’s hard.