Don’t Give Up. Remember Why You Started.

Knowing what to say and how to say it is hard, especially in critical times like these when everyone has a magnifying glass on your every word. So many businesses have been stopped in their tracks, afraid to post and concerned about what to say out of fear of backlash.

Don’t be.

Even in these trying times, don’t be afraid to share what you have worked hard to build, what your brand stands for, your mission, and your commitment to your community.


Check-in with yourself. Allow yourself to get in touch with how you’re feeling.


Don’t “should” on yourself. There’s no right way to get through this time of uncertainty and the social unrest of our nation.

Let go of the pressure of other people’s expectations. There are so many messages out there what you should be doing, what you could be doing.

Remove the word “should” from your vocabulary. It is not your friend. Uncertain times mean navigating changes in your life that you can’t control. Listen, learn, show up and do the work.

Nothing changes unless something changes.

One last thing . . . make that two.

  • It’s important to remember we are not alone in our feelings of uncertainty.
  • It’s important to not lose sight of your unique gifts and what your business has to offer to others. Start with remembering why you started in the first place. This is one thought which will make your will stronger and help you persevere better.

I have come to the conclusion that if I would like the world to operate on a higher ethical code – I must do so by staying true to the mission of who I am and why I started and built my business.

I can lose my focus and work may get a bit messy while I sort things out, but I will continue to spread ripples of positivity, self-love, acceptance, motivation, kindness, laughter, generosity, and grace even when it’s hard.

Especially when it’s hard.

XO, Bonnie


Bonnie Milletto
Bonnie Milletto
Motivational Speaker/Emcee, Author, Youth Advocate, Actor/Model, Voice Over Artist  Drawing from years of experience as an on-camera host and live event hosting, Bonnie is a dynamic personality and highly sought after resource for speaking, event coordination, acting, and voice over artistry. Founder/Creator of the Amazing You Empowerment Conference, Bonnie is the published author of 'Dedicated To The Cup, Nine Ways To Improve A Life!' and the most recent guidebook to action for youth and young adults, 'Been There, From Stuck To Unstoppable.' Bonnie is a top media source on personal empowerment, youth challenges, and life success. When this best friend, mom, wife, and entrepreneur is not on stage or on-air, you will find her in her second home - a nature trail exploring a new adventure.

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  1. Bonnie, you are right! Uncertainty does not mean time to give up. And “should” may not be a particularly useful word. Especially in such a time as this.

    Listening works. When we listen (to ourselves and others), we figure out the next step of how to show up in a way that fits.

    And how do this next step that shows up when we show up in the present moment. Exactly as we are. Uncertainty and all.

    Action leads to leadership and grace.

    Even in times of uncertainty.


  2. Welcome to BizCatalyst360, Bonnie! Thank you for the encouragement to keep sharing the value we bring to the table, the positivity and perspectives we have to offer. I appreciate the kindness, reminder not to “should” on myself, and the encouragement to keep moving forward-for everything is always changing. Continuing to embrace change and uncertainty as fuel for creative expression can be very liberating. :)

  3. Bonnie – Welcome to the BC360 family. Your article is perfect for this forum where engagement is respectful, encouragement abounds, and new friendships come from the vast readers who seek out this positive internet experience. I am sure you will quickly gain a following.

    • Hi Kimberly,
      I’m so happy to be joining you in this community of bright lights. This IS the place where I belong – learning, sharing and supporting like- minded amazing people. I hold fast to my memories of being together in Montana. I know our paths are destined to bring us together again. Have your best day!