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Doing Good Work Matters More Than Your Personal Brand

There’s still a lot of chat on the topic of personal branding. Particularly for people just entering the world of social media, there’s major pressure to create a distinctive personal brand now more than ever. For those in a career flux, there’s major pressure to catch up with the sexy branding thing and seize the new networking and career opportunities that social media can offer. For someone looking to jumpstart their way into a new career adventure, crafting a new personal brand can seem like a shortcut to appearing to already fit there. But I’m going to dispense some advice here: regarding the issue of your personal brand, well, um, it’s not really that personal. Big data, SEO and social analytics may just be telling your story for you.

Much like other overused buzzy terms in our working vocabulary, personal brand is a misnomer. The truth is that as a professional — as a working person in the world of work — your personal brand is a multifaceted presentation of yourself as a working person.

So how do you craft a personal brand for yourself without getting overwhelmed by the options and straying from your true self?

via Doing Good Work Matters More Than Your Personal Brand.

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