Attract The Right Job Or Clientele:
Upon witnessing the rapid rise of new technology, the question of ‘do your communications increase interest’ comes to mind. Our usage of a wider variety of both tools and communication platforms enables us to expand our audience reach. However, the underlying question is, are we also attracting interest whereby prospective clients contact us? It isn’t the number of platforms that we use that makes a big difference. Instead, it is our communication strategy that encourages additional inquiries on our behalf.
After a successful sales career, I was stunned to learn that the marketing, branding, and social strategies suggest we share our best. As a highly competitive individual, the thought was almost an awakening to do better. Comparing my sales experience of unending hours seeking out clientele versus spending time learning to attract them, I crossed my fingers with the hope it would all work out well. I gave the concept a try and never stopped using it.
One of my favorite stories is being on a new job and enduring an all-day sales training session. The trainer thought the best (perhaps easiest) way to train was to fill the hours with PowerPoint Slides. He did all the talking as we were supposed to be mesmerized by everything he said or posted. The slides were 100% verbiage filling each to capacity. Not a single picture was seen. But the worst was yet to come.
My new teammates and I anxiously left the room to enjoy lunch at a nearby restaurant. Upon returning to the classroom setting, the trainer scheduled more slides to fill the remaining hours. Only this time, he dimmed all the lights and spoke in a monotone. Within ten minutes, most of us were sound asleep. Twenty minutes later, an executive made a surprise visit; but he was the one experiencing surprise. To his astonishment, he loudly said (waking us up), ‘this looks like kindergarten!’ As you can imagine that day, he fired the trainer.
From that point forward, I pretty much avoided PowerPoint presentations. My first concern always is to ask, do my communications increase interest? Sales taught me to begin conversations from the other person’s perspective first. I attempt to connect the dots of familiarity between us and then ask whether ideas are of interest. And then, the discussion usually evolves into story-sharing. It is the sharing of past experiences with tasteful humor that see our communications increase interest.
Accordingly, I share the insightful tips and articles of others online. And I share my best via this blog. I also share the work of communities that have my interest. On occasion, an interview opportunity will present itself.
Last week, I received an offer from Amy Murphy of AirDeck to interview me. The company was new to me, but I was intrigued by their website and agreed. Working with AirDeck is a remarkable experience! See the guest interview and their amazing presentation format:
There are two reasons why you may want to listen to the short interview. I share some of my favorite tips. And I was greatly surprised myself to see AirDeck’s incredible new technology for presentations. Click the link to watch. Then compare with the PowerPoint slides of old. The interview is a mix of Q&A, video, and the written word. It speaks to all learning styles, which is genius and represents the essence of successful communications.
Your Story: Do Your Communications Increase Interest?
Many questions exist surrounding how we communicate. Think back to your days of old in-person networking events. Did people ask to speak with you, listen carefully, and ask questions, or were you ignored?
- Do your online postings attract the attention you want?
- Are you growing followings online as you pique interest in your work?
- On occasion, are you a guest for an interview?
- Do you receive requests to be a presenter on a panel or webinar?
- Are prospective clients steadily reaching out to you?
Should you believe an improvement in strategy will be helpful, visit marketing and branding sites. See what they recommend. Read books on complementary topics and consider possible instruction. And speak with peers regarding how they currently develop an enthusiastic audience.
As you begin to focus on increasing interest, consider the platforms and tools you use to get your word across to the public. Research the latest presentation software to see if updates are in need. Last, ask yourself, ‘if I were to be in the audience, will these communications increase my interest?’ You may consider creating a focus group to garner suggestions on how to improve. It is the motivation, persistence, and knowing that you will never give up that sees you becoming successful.
Sales Tips: Do Your Communications Increase Interest?
- Keep up to date with new technology.
- Ask prospects what motivated them to meet with you; expand upon their answers.
- Add one new strategy at a time to test which ones work well.
- Consider how new software may help your business
- Give new technology a try to see if it works for you
- Consider whether the new software may open more doors for revenue streams
- Continue to experiment with branding platforms such as a podcast
- Invite guests to highlight them on the platform of your choice
- Share the spotlight and watch your communications increase interest
- Celebrate Success!