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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Ditch Resolutions and Embrace Goals: Start 2025 with Energy and Purpose

Stop feeling guilty about broken resolutions—set inspiring goals instead!

Forget resolutions—they only make us feel guilty when we inevitably break them. For example, I’ve already:

  • Eaten ice cream for dinner
  • Skipped two exercise classes
  • Ignored my closet-cleaning plans

Resolutions often focus on stopping something, which can feel negative and discouraging. Instead, I prefer setting GOALS. Goals are about starting something positive, bringing optimism, inspiration, and energy. Over the years, I’ve developed a process to set meaningful goals, and I’d love to share it with you.

Step 1: Review the Year

Take some time to reflect on the past year. Grab a notebook and create columns for categories like Successes, Failures, Lessons, Gratitude, Disappointments, Supporters, and Detractors. Write freely—this is just for you. Acknowledging the negatives can help you let go and move forward.

Step 2: Set Goals

Focus on key areas like Career, Income, Relationships, and Health/Fitness. Create columns for 5 years, 1 year, and 6 months.

I do the 5-year FIRST, then consider “What do I have to have completed by one year, to reach the 5-year goal?” This helps me to think of the “long game”. While long-term planning can feel uncertain (hello, global pandemics!), breaking it into smaller, actionable steps helps.

Remember the S.M.A.R.T. rule: Goals should be Specific, Measurable, Achievable, Realistic, and Time-bound. Ask yourself, “How will I know when I’ve achieved this?”

This simple process can help you start the year with clarity and purpose.

If you’d like more tips to jumpstart your year, check out the updated version of my book, YOU x 2

Wishing you a happy and successful 2025!

P.S. Do you have any goal-setting tips? Please share them in the comments!

Elaina Zuker
Elaina Zukerhttp://www.ezinfluence.com/
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit www.ezinfluence.com or contact us at [email protected]

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