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Distinctive Elements in Hotel Design. Should We Bother?

What makes hotel design unique? Is it grand staircases, spectacular chandeliers, awe-inspiring art collection? Today, it seems that hotels try to outdo each other by investing in distinctive design features. Why has there been this noticeable shift brand thinking? Some might say investing in design for design sake, but is this the case? Is it worth the time, effort and money? Brand Identity and lifestyle brands were an important genesis for differentiation in the hospitality segment, however, this has evolved to be a competition of sorts with many vying for the coveted spot of the being the must see property in the market. This in turn, helps generate “the buzz”, the best and most glowing reviews, which in turn hopefully lead to greater occupancy.

via Distinctive Elements in Hotel Design. Should We Bother?, by Ira Imerlishvili.

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