Entrepreneurship is more than simply starting a business with successful growth. An entrepreneur must have a clear vision of the future and a passion to build the reality they want to create. On average, 81% of consumers say that they must be able to trust their brand to do what is right, according to the latest Edelman Trust Barometer Special Report. But how exactly do you ‘find’ a business and passion that is worth your time, energy, and finances? While no one can tell you what your life’s purpose is, there are a few things you can do to help discover it – if you haven’t already.
Start At The End
When determining your passion in life, you need to understand what is most important to you. Consider not just your current priorities, but also things that will become important to you within the next fifty years. What do you believe needs to change in your community? How will you play a part in changing it? As you work your way back from your “future me” to your “present me”, you should be able to develop a specific list of actions and milestones that will serve as stepping stones in your business journey.
What Brings You Joy
According to Gallup, 70% of U.S. adults are unhappy with their jobs. Not to mention, 900 million people across the world claim to feel unfulfilled with their life. With all the possibilities that life has to offer, you may have asked yourself, “What should I do with my life?” We all have something in our lives that makes us feel joy and empathy. Discovering what truly gives us excitement will be a brilliant start to uncovering your purpose for your life and business.
Build A Plan
Once you have your passion and values clear, determine what you need to do on a stage-by-stage basis to reach those milestones. Establish success markets to help you judge your progress and identify what is necessary to reach the next step. It is also important to be willing to pivot and take a different course, should life throw you curveballs.
Every business must have a strong purpose in what they offer. Purpose steers your brand and helps ensure that everyone is heading in the same direction together. It also helps your customers understand you better, and even open more doors to connect at a deeper level.
