Right from the business leaders to tech enthusiasts, Artificial Intelligence has kept everybody on their toes. It’s fascinating to think of the impact made by a technology that can think, function, and even emote like us. Its ability to learn and interact will transform how businesses function in general. As marketers, it is going to help us add a “realistic, humane touch” to email marketing.
Probably you’ve already experienced the Artificial Revolution hands-on! Ikea Place App, Google Lens, and Snap filters are all examples of how AI has made our digital experience more lively and engaging. Let us now see how AI fits into the email marketing horizon.
Smart Segmentation And Personalization
Your subscribers already trust you since they have shared their email addresses and AI helps leverage this trust through segmentation. AI discovers the questions to your top questions like:
Which type of products do you like?
When should we contact you and how often?
What sounds like an exciting offer to you?
How could we help you understand our products?
It can help brands identify relevant audiences for their email marketing efforts with the help of predictive scores. Businesses can now send personalized emails with the help of AI algorithms.
Subject Line Optimization
A lot depends on your email’s subject line. With the help of Deep Learning, Natural Language Processing, and Neural Networks, brands can drive increased engagement through powerful subject lines. While it remains a challenge for most content marketers, AI can turn the tables with its data-driven human touch. It boosts your open rates by presenting your audience with a subject line that they simply can’t disagree with.
Shopping cart abandonment is one of the biggest turn downs for eCommerce companies and they rely on emails for completing the sale. AI can help re-engage the customers who ghosted you right after filling their carts by sending them a personalized email. Retargeting emails are now a significant part of the sales funnels and AI aids in reclaiming the lost revenue effectively.
Automated Send Time Optimization
AI helps you be the right person at the right time. It is widely known that the time of approaching your audience is a decisive factor for your engagement rates. The insights generated from machine learning can predict the perfect time for landing on your customer’s inbox. Optimizing your send time as per individual preferences and time zones will definitely increase your click-through rates and engagement to a new level.
With the help of AI, you can pivot your marketing automation workflows around relevance, consistency, and conversion. You can model your email campaign based on the insights generated by the user data. However, the best part is that it adapts to your customer engagement. Thus, you can persistently recalibrate your efforts as the audience moves ahead in the sales funnel.
Better And Easier Channel Optimization
Knowing about the customer preferences improves the placing of “triggers” in your mail. Some may like to see your content only in their inbox, while others might want push notifications depending on the nature of your business. Thus, you can approach your contacts through the right channel without annoying them.
Over To You
Staying ahead of the curve demands marketers to harness the AI revolution promptly. As we move towards a more competitive, consumer-centric market, Artificial Intelligence is the only way to ensure a realistic relationship with customers. It will help your emails sound more natural, trustworthy, and relatable while catering a value-driven approach to email marketing.
To learn more about the AI revolution in email marketing, Email Uplers has put together an insightful infographic. Take a look.