In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy, marketing plan and budget used to be sufficient. Today, marketers adjust course frequently and modify plans according to real-time customer insights, new media, emerging channels and technology.
- Digital Media Optimization- How do I plan for a successful digital media marketing strategy (digitalinsights4u.wordpress.com)
- Talking Digital with Stuart Smith: How business can use technology to grow (manchestereveningnews.co.uk)