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The Digital Disruption of Marketing and the Executive Knowledge Gap

You’ve probably heard that experienced marketers across every industry have reached a moment of digital crisis. Integral to this crisis is the idea that digital technologies have become more ingrained in day-to-day life and managers at the top of their professions are having trouble adapting their strategies for a world of digital natives. While that is true, what is often left unsaid is that these leaders and managers have seen this digital disruption from a mile away.

via The Digital Disruption of Marketing and the Executive Knowledge Gap – Businessweek.

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