Developing A 21st Century Marketing Organization

Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results.

Bernie’s guest on this episode is Betsy Rohtbart, Vice President of Digital Marketing at Vonage. On this episode, Betsy shares the lessons she’s learned about building a modern marketing team – through her experience both on the agency side and on the brand side. Her insights can be applied by any marketing leader in any industry who is tasked with building and evolving a marketing team that needs both digital and offline marketing skills, so you can be sure, you will hear practical, real-world advice from what Betsy shares.

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Bernie Borgeshttps://vengreso.com/
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
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