Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results.
Bernie’s guest on this episode is Betsy Rohtbart, Vice President of Digital Marketing at Vonage. On this episode, Betsy shares the lessons she’s learned about building a modern marketing team – through her experience both on the agency side and on the brand side. Her insights can be applied by any marketing leader in any industry who is tasked with building and evolving a marketing team that needs both digital and offline marketing skills, so you can be sure, you will hear practical, real-world advice from what Betsy shares.