Design for Everyday: Women and the Redesign of Business

“I hate math.” Reshma Saujani wants to eliminate that phrase from the contemporary teenage girl’s lexicon. Saujani spoke this past Wednesday at Women and the Redesign of Business, a symposium held as part of the AIGA (American Institute of Graphic Arts) Gain business conference. And judging from the response of the audience, she’s going to succeed.

As the founder of Girls Who Code, Saujani’s goal is to close the gender gap in the technology and engineering sectors. In 1984, 37 percent of women graduated from computer science programs. Today, that number is only 12 percent. Across the major tech firms, such as Facebook and Twitter, the number of women employed as engineers is around 10 percent. And yet, women are the primary users of the internet and make 85 percent of all on line purchases.

via Design for Everyday: Women and the Redesign of Business | Lynda Decker.

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