Today’s hotel spa can be either a great profit centre or an essential amenity that is just another cost centre. Either one is fine. The key is in understanding what role your spa plays for your hotel, then finding the right help to bring that spa to life and ensure that the finished product fits with the overall objective. Where did we come from?
Not so long ago, spas in hotels were limited to exclusive resort destinations. Then, around 20 years ago, an interesting thing happened. Hotels decided spas should now be a part of their overall service offering. What followed was a boom time for hotel spas. Or, perhaps more correctly, a boom time for the industry that emerged around hotel spas. It was a time of ‘If you build it, he will come’. This worked fine for Kevin Costner in Field of Dreams but the same can not be said for hotel spas.
