Truly luxury hotels have the ability to engage their guests in a distinctive, exclusive and meaningful way not found elsewhere. They create a certain mystique that becomes almost addictive, bringing guests back time and time again. Hotel Shangri-la at the Ocean in Santa Monica, California is not only the authentic Streamline Moderne design from the latter part of the Art Deco period that stands out, it is also the nexus of culture and sensuality at the edge of the Pacific that resonates with guests
via Delivering a ‘Luxury Touch’ in the Hospitality Industry , by Henri Birmele.