Delightfully Engaging Customers

The Harvard Business Review’s blog has a recent post on the ‘Secret to Delighting Customers’ that attempts to ‘what motivates employees to go above and beyond the call of duty to provide a great customer experience’.

Without suggesting that dazzling and over-the-top customer service, a frequent suggestion by some “experts”, is a requirement to retain customers the authors hone in a four essentials that foster customer loyalty.

via Delightfully Engaging Customers. – Tuesday, 7th January 2014 at 4Hoteliers.

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