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Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue

Analytics is an amazing and powerful tool: Voltaire/FDR/Stan Lee (depends who you ask) has said, ‘With great power comes great responsibility.’ This is particularly relevant to Analytics users in the hotel industry who are making marketing decisions.

via Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue. – Monday, 21st October 2013 at 4Hoteliers.

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