Daily Scroll

Scrolling. A word that may not have meant anything to us growing up, or should I say its meaning was much different before technology and social media. It is a way for us to quickly skim through what is going on in our world that is not near us physically. I pondered if that is good or bad. If it is good that we have a window into so many other people’s life. Does it help us, or does it hurt us? Does it make us yearn for more and not appreciate what we have? Is it real, or is it a façade we create to keep some out and attract others?

Why? Is it that we crave a connection? That we want and need others in our life?

As I scroll through the many social media forms, each has a different feel, yet each is blending. The Facebook friendship tree is now filled with advertisements and a way to promote things that eerily interest us based on what we have searched elsewhere for. LinkedIn is where many discussions have to do with business and climbing a ladder and the traits that make up a good leader, some of which contradict themselves. Instagram lacks the prominence of words to read, rather images to scroll through quickly, like the flashing of channels changing on our televisions at a rapid rate. No details ever fully observed, pondered, discussed, just the forever movement through time using a finger scroll. Literally, hours can pass, having accomplished little, yet we continue to do it. Why? Is it that we crave a connection? That we want and need others in our life?

My mind drifted that perhaps the introvert needs the extrovert, and the extrovert needs the introvert. Does the energy the introvert creates cease to be generated if there is not an extrovert to share it with? Perhaps social media allows a platform for the sharing of that energy that serves both purposes. Providing the ability to drop in on a zoom call or watch a recording enables the introvert to quietly participate without drawing attention to their observant nature. Their presence in numbers gives the extrovert energy that others are interested in what they are saying or sharing. Perhaps the key was always using social media to comfort both sides of the introvert/extrovert spectrum; we just needed a little nudge to better understand how it can be used and who could benefit from its power.

So, in the end, the scrolling is more than a series of images and words that we skim through; we are trying to find the right person to connect with that balances us. Provides us insights or confirms our beliefs, whether truth or fiction. It gives us a place to go when we want confirmation of the right path to take, but we still need to listen to that inside voice that guides us to make the correct decisions for ourselves. No one else is qualified.


Raissa Urdiales
Raissa Urdiales
Raissa lived most of her life along the shores of Lake Michigan in Wisconsin. She currently lives in the quiet city of Tega Cay, South Carolina, just across the border from the very active art community of Charlotte, North Carolina. Raissa has not always considered herself as an artist. She spent a great portion of her adult life staring into computer screens and managing computer system implementations and upgrades in the traditional corporate setting. It was through a chance paint night that she discovered her passion for painting. On her 51st birthday, she treated herself to some acrylic paints and brushes and has not stopped painting since. She balances her passion for creating with her day job as a systems analyst. In the wee hours of the morning, you will find her painting before she immerses herself in the technology that is consuming the world today. Although Raissa does not have formal training in the arts she is very conscious of the benefits it has on the human psyche. She holds a Bachelor's of Science majoring in Psychology where she focused her studies on Organizational Psychology. Through her corporate career, she has learned how to strike a balance between that which provides monetary reward and that which fulfills us as humans. For her, this balance is obtained through painting, writing, and exercise. She is currently a member of the Guild of Charlotte Artists where she exhibits select pieces during the quarterly art shows in and around the Charlotte Metropolitan Area. She has also submitted and is featured regularly in the Light Space & Time online gallery. When she is not painting or working with computer systems, she is writing. She currently has a column with BIZCATALYST 360° named “Artful Being” where she writes on topics both in and out of her corporate life to help others gain balance on what it is to be human.

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  1. I read your ideas and think you’re on to something. K used to be active on LinkedIn, Facebook, Twitter, Instagram, and Pinterest. I was a member of 50 Groups on LinkedIn and 52 Facebook Groups. In the past 3 years I have gone from spending many hours on social media and instead invest all those hours in face to face relationships. My time on social media is just about non-existent now. I also stopped writing which is the one thing I wish hadn’t happened.

  2. Very interesting article that offers a suggestive explanation of the habit of daily scrolling that creates a sort of addiction.
    The opinion of most experts is, in general, that we tend to shake without being able to stop because of our survival instincts, on the one hand, and how social platforms are designed on the other.
    That survival instinct may well understand the need Raissa describes. Ultimately, it is the emotions that activate, the part of the brain that deals with survival.

  3. Raissa, yes, the inner voice . . . collecting information and from time to time connecting.

    Wherever there’s a real person on both ends: it’s real. That’s why LinkedIn works. That’s also how BizCatalyst connects people.

    Leadership requires many tools.

    Leaders sift to find what fits you in your current situation.


  4. Raissa this was truly eye-opening. Thank you for sharing your perspective on this topic. I love your mind and how curious and fair you are to thoughts and words that are sometimes dismissed to quickly. “Perhaps social media allows a platform for the sharing of that energy that serves both purposes.”…Love it1