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Cyclical Approaches to Innovative Collaborations

For highly innovative group collaborations, do what the big tech firms do: Cycle through collaborations with different pairs and take the long view.

Here’s a deceptively simple question: What company brought you the iPhone? If you said Apple, you’re correct, of course — but that answer fails to account for the highly collaborative process required to produce a game-changing gadget. In reality, that phone in your pocket would not have gotten there were it not for dozens,

via Cyclical Approaches to Innovative Collaborations | INSEAD Knowledge.

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