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CSMs Can Drive Higher ROI for Hotel Event/Meeting Business

f a successful meeting is a journey of exploration and discovery, the hotel convention services manager (CSM) and the event’s meeting planner are the intrepid team who plan and guide the way.

Great meetings don’t just happen. The hands-on partnership and heads-up synergy between a hotel CSM and a meeting planner are the catalyst for forging the foundation, structure and context of a meaningful and memorable event.

“And Then it Comes to Life.”

Once a meeting is booked, the CSM functions as a meeting planner’s in-house meeting planner—a supply side maestro orchestrating unique meeting options and customized services by working in harmony with the planner’s needs to effectively achieve meeting goals.

via How CSMs Can Help Drive Higher ROI for Hotel Executives Looking to Grow Their Event/Meeting Business, by Julie Pingston.

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