If you’re choosing a surgeon, a diploma from Harvard Medical School is certainly reassuring. But when hiring a sales rep or a programmer, credentials aren’t all they’re cracked up to be.
Don’t get me wrong — many of the best people I’ve worked with have great credentials. But the opposite is also true: Many of the best people I’ve worked with don’t have solid credentials. So if you shouldn’t let an impressive pedigree sway you, how can you evaluate potential hires? I find that the best traits to look for are capability, passion, and culture fit.