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Creativity Champions

Peter Cook
BY Peter Cook

I’m delighted to announce that I’ve just been asked to lead the Creativity Champions Group on Linkedin. A group of 5000 + vibrant and diverse individuals whose passion is creativity. The Group will welcome new members – simply click here to join.

Voice

To kick off proceedings here is a Radio interview I did on the subject for Voice America:

In the interview Chris Cooper discusses the 11 questions:
  1. What does a passion for science, business and music bring to the world of business?
  2. What was it like leading innovative teams in the pharmaceutical industry?
  3. How does innovation vary from creativity?
  4. What are the roots of creativity?
  5. How do we create the situation where creativity just occurs naturally?
  6. Are businesses creative enough today?
  7. How do you create a BBE (Brain Based Enterprise)?
  8. What are the best ways to build creativity into teams?
  9. Creativity is great but how do you best turn it into innovation?
  10. What were the stand out messages from the interviews with Richard Branson, James Dyson etc?
  11. How do you become a true learning enterprise?

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Peter Cook
Peter Cookhttp://www.academy-of-rock.co.uk/
PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for Virgin.com.

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