Creative Coloring of Business

It is amazing the creativity of coloring business. Examples include:

  • Green, blue, grey, and brown hydrogen
  • Colors in marketing and what they mean
  • Economic activities that have colors attached to their names
  • Red-collar, blue-collar, and white-collar workers
  • Poverty color wheel
  • The six hats of creativity
  • Colors used in describing stock markets such as white and black candles for optimistic and pessimistic markets respectively.
  • The colored matrix of risk
  • The three colors of traffic lamps

Meaning of Colors

Colors have meanings attached to them. The selection of colors serves purposes and color coding is used widely to communicate their meaning and actions required.

In general, the most used colors are

  • Red- calling for attention, warmth, and power
  • Yellow- signals creativity, happiness, and warmth
  • Green- inducing the feeling of peace and freshness
  • Blue- communicates confidence and loyalty

Colors in Marketing

There are fourteen colors used in marketing. These are red, green, blue, pink, purple, yellow, gold, orange, black, white, grey, brown, silver, and rainbow.

We notice that many colors used in marketing are also used in naming hydrogen. Are their meanings consistent?

Brown in marketing is an earthy, comforting color that conveys a sense of simplicity.  Brown hydrogen results in coal gasification. The process of its production leads to its ill effects on the environment. This may explain the need for marketers to be careful when choosing a brown color in their campaigns and brand-building.

The brown economy is a name for economic activities that destruct the environment. This is consistent with the name for brown hydrogen.

Green hydrogen is environment-friendly. It conveys cleanness, safe to use and freshness. This is consistent with the purpose of using green color in marketing.

The green economy serves to offset the pollution the brown economy inflicts on the environment. This adds to the need of marketers to be careful when using brown color.

The red economy refers to the destruction of the environment and the fires burning forests. It is the unwelcome warmth of the red color in marketing.

The red-collar employees refers to workers who do their work outdoors, opposite to white-collar workers. The blue-collar workers do not work in offices but indoors on the floor.

The poverty color wheel emulates the color wheel. The references describe the color wheel as follows. The wheel’s hub represents absolute poverty. The wheel’s spokes represent the different needs of those living in poverty, and the rim of the wheel represents a life fulfilled.

The colors used are among others are

  • Red- to symbolize children fighting poverty
  • Light- is the sunlight of hope for poor children
  • Blue- to symbolize compassion and the sky is the limit for the potential of the poor children
  • Green- to symbolize healthy life for the poor children
  • White- represents the purity of the hearts of poor children and their right for safety.

The creativity six hats

  • Green- creative ideas
  • Blue- processes and thinking about thinking
  • White- transparency and facts
  • Yellow- to represent facts
  • Red- to convey feelings and intuition
  • Black- is the color of watching out and warning

Risk colors and traffic colors are consistent in their meanings.

The use of colors has a psychological effect on people. Their selection in business serves as the unspoken language that people may interpret differently.


Ali Anani
Ali Anani
My name is Ali Anani. I hold a Ph.D. from the University of East Anglia (UK, 1972) Since the early nineties I switched my interests to publish posts and presentations and e-books on different social media platforms.

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  1. Very interesting topic.
    I found myself at a certain point in my career dealing with this aspect, in truth in a manner not in depth enough.
    However, as far as I remember, I learned that even as interest in color psychology continues to grow, there are still many unanswered questions. For example, it seems that experts have discovered that, if it is true that colors can influence our state of mind or the way we act, these effects are linked to personal, cultural and circumstantial factors and new scientific research will be needed to further investigate the topic .
    It remains a very stimulating topic that I want to explore further.