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Creating Social Marketing That’s Actually Social

Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it. According to a Financial Times survey, 91% of businesses report that social media has no real impact on their sales. And Gallup’s 2012 Mobile Retailing Study found that 62% of customers feel that social media has no influence on their purchasing behavior. The reality that social media has little influence on buying behavior is especially troubling given the amount of money businesses are pouring into it.

via Creating Social Marketing That’s Actually Social.

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