Many people are looking to earn extra money through side hustles, and this is where using their own innate skills can be invaluable. Lots of us are now looking to sell items online that we’ve either made or crafted with a little bit of help, and this is why we need to be aware of some of the following:
Be Aware of Your Responsibility as a Seller
This is something that we seldom think about, but when we’re setting up a business, we need to be aware of things like public liability insurance, especially when we are crafting items that could potentially hurt someone. This is where companies like Protectivity.com can be invaluable, as they offer insurance for your craft business. We should always be responsible as a seller, and this doesn’t just mean complying with rules and regulations, but also ensuring that we deliver what we promise to a customer. If a customer has to make a complaint to us or about us, we potentially lose them for life.
Understand Your Niche
When you determine what types of crafts or products you want to sell and who your target customers are, you then need to ensure you are producing high-quality, unique handmade products. A shoddy worker blames their tools, but you need a solid selection of the right crafting tools at your disposal. Websites like Hobbymaker.co.uk provide a whole range of crafting tools as an excellent starting point. When we are creating products for customers, it’s always about that attention to detail rather than mass-produced rubbish that we must prioritise.
Price Your Products Appropriately
It is easy to underprice ourselves, but if you are working hard at producing unique handmade products, you need to think about what your work is worth. Consider not just the costs of your time and effort, but also what the competition is doing. Also, think about what customers are really willing to pay. You can look at many e-commerce websites to get an idea of what your work should be worth.
Photograph Your Products Well
While you may think about getting a website, it’s not necessary if you are planning on selling your items through an online store that’s already in existence. Good product photography, however, is essential for selling items online because a customer is not able to get a feel for an item in person. Therefore, you need to ensure that it stands out and is as tangible as humanly possible. Excellent product photography is essential for selling online, and this can make all the difference when it comes to stimulating that sale.
Do Not Forget Your Marketing
This is particularly important if you are selling items through an online store. You should still focus on creating a brand, even if it’s a side hustle. You need to promote this brand through social media and other marketing channels to build that audience and drive traffic to your online shop. Marketing can be very overwhelming, but there are so many different ways to stimulate an audience from social media posts to search engine optimisation and ultimately highlighting what makes your products special.
