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COVID-19: An Analysis of American Media Coverage

When it came to taking the Covid-19 pandemic seriously, was the American media fast enough to act?  Digital Third Coast recently performed an analysis of Covid-19 media coverage to see when publications began to pursue the subject.

Using the Internet Archive Wayback machine, we studied snapshots of coronavirus-related news and opinion over the first 10 weeks of this year, across 18 of the nation’s most prominent online publications. No sector of the mainstream media was quicker and more vigilant in tracking the emergence of Covid-19 than finance-focused publications. By the end of January, Bloomberg, Reuters and The Wall Street Journal accounted for 46% of all Covid-19 headlines analyzed. When looking at coronavirus as the lead story on a publication’s home page, Bloomberg and Reuters had the most Covid-19 related lead stories in January while the New York Times and ABC News had the strongest finishes, each with four consecutive weeks of lead stories heading into mid-March.  When analyzing total coronavirus headlines over 10 weeks these 10 publications had the most coverage: 1. Bloomberg 2. Reuters 3. Breitbart 4. WSJ 5. NBC News 6. CBS News 7. Politico 8. New York Post 9. ABC News 10. USA Today.

An Analysis of American Media Coverage

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Matt Zajechowski
Matt Zajechowskihttp://www.digitalthirdcoast.net/
MATT is passionate about all things search engine optimization (SEO) with a strong focus on link building, local search, social media and content creation and promotion. He takes a great deal of pride in helping our clients obtain more digital visibility. Matt's core career background is link building. Link building constantly forces him to adjust strategies and explore different strategies for different clients. He also has a great deal of interest in social media and how businesses use it to market themselves. It's an emerging trend that he enjoys studying. Matt is always trying to learn more about the ever-changing search industry.

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