Giant strides learning comes from small pervasive steps …
A few weeks ago, I was invited into a learning experience shared with fellow writers whose audience is virtual. In today’s environment it’s common to refer to the virtual meeting via satellite or virtual classroom via an online learning management system. When I think of writing articles or books for a virtual audience it seems so mysterious and unconventional. So I was eager to join this group and immerse myself in learning from Kate Motaung, seasoned, professional author and founder of 5-minute Friday, an online community that supports writers improving their craft.
This course is an excellent value. Based on the education provided for writers in general and because there were so many resources, I found this course to be remarkable for seasoned writers as well as those who are just getting started. First, I thought it helpful that Kate Motaung understood that some enrollees in the course might be new to online courses. The very first lesson was all about becoming acclimated to taking an online course. The remaining Units of the course continued to provide a broad spectrum of information every writer of online content needs to know.
I appreciated the practical advice about having a website and the impact your email list has on your blog or business. I remember that even in the decades before email, it was the mail list that was scrupulously maintained because it ranked high in getting noticed. Let me tell you, having done both, maintaining an email list is easier.
One of the greatest benefits to me in taking this course was becoming familiar with different writing tools and supporting Apps. Here are just a few of the ones I have checked out and am now using or plan to purchase because of what I learned in this Start-up Guide for Online Writers. Evernote was a given, as I have used it for the last few years. I use Buffer to schedule social media posts and Canva to create the images. I am looking forward to using Scrivner which I have heard is like Word on steroids. I found out about so many other apps that helped either with creative thinking or actual writing, I must decide when I can work them into my schedule to try them. I expect them to be a great asset.
The pitch to join the social media crowd was sound. If you are going to write for online audiences, you have to go where your audiences are. Kate advised us to get accounts at least on the major social media platforms such as Facebook, Twitter and Instagram. Even if you don’t spend much time there, Pinterest, LinkedIn, and Google+ also open the playing field to readers of your articles and posts.
I found the writer’s tools in the Module, Get the Resources You Need, to be priceless. I learned about Link-ups for bloggers, which surprised me. I sometimes participate in Kate Motaung’s 5-Minute Friday Link-up and had no clue that it was this type of venue. Here’s what blew me away though. From her knowledge and experience, Kate Motaung listed many names, blogs, websites, and programs of professionals who have been doing this online writing for years. They have perfected their crafts and Kate included links to their blogs and publications. That Unit of the course is a goldmine for students of this course who want to seek mentors and coaches in the future.
What I found in this course that added to its value were the lessons on things like podcasting, reading books to strengthen my craft as a writer, searching out other courses, and learning from experts. There was also a lesson all about affiliate marketing, what it is, how it works, and what to do if you want to try it out.
I realize this course was designed primarily for writers whose audiences are online, but so much of what I read was universal and could apply to writers of any venue. Writing articles and books for real-life paper and ink publication has so many parallels with writing for online audiences, I recommend this course for anyone who wants to write and create a platform to be noticed. The value of content-to-cost makes this a viable purchase with benefits for both the online writer and traditional writer. I wandered around on Amazon while taking this course and bought Kate Motaung’s e-book, Start-up Guide for Online Christian Writers, so I would have a Kindle version of this course available quickly when I wanted a reference to what I learned.