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TAMPA BAY • FEBRUARY 23-24 2026

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Why Corporate Innovation Is So Difficult

We innovators need to learn to be careful with our language. Too often I hear people conflating words like innovation, invention and entrepreneurship. The fact is that these are all intertwined but subtly different words with very different challenges.

To me, invention is the easiest. Everyone can be, and often is, an inventor. You may invent a new way of doing things, a new tool, a new insight or perspective.

via Innovation Excellence | Why Corporate Innovation Is So Difficult.

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