In the current era, content really is king.
Content marketing has become the go-to strategy for businesses to drive engagement and boost sales. If you want to grow your business, you need to leverage this strategy. However, it’s not enough to plan and execute content marketing campaigns. To make sure you are on the right track, you need to evaluate your strategy continually. But which metrics should you look at? Let’s take a quick look at some of the most important content marketing metrics that you should track:
Engagement
When it comes to determining the success of content marketing campaigns, engagement rates are crucial. If your audience finds your content compelling, they are likely to engage with you. To track engagement, keep an eye on the number of comments, shares, and likes you get on your posts.If you run a blog, you can also check out how much time your audience is spending on your content.
Reach
As a marketer, it is natural to want to reach out to large audiences. To know if your content is reaching your audience, you should look at the number of views on your content. Another way to track your reach is through your website traffic.
The best part about this KPI is that it is easily quantifiable.
However, it is also crucial to go beyond these numbers. For instance, understanding where your traffic is coming from can help you localize your content accordingly.
Conversions
What really is the point, if all your efforts fail to boost conversions? To track your conversions, monitor your Click-Through Rate (CTR). Identify what users are clicking on, and what piques their attention. Taking a closer look at the length of your sales cycle is also a great idea. Discover more about the channels that accelerate your sales process, and leverage those in the future. All in all, tracking the success of your content can help you alter your campaign, and make better decisions about the future of your strategy.
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